ARK Communication and Panasonic Energy Europe steal the show with Cirque du Soleil®

ARK Communication and Panasonic Energy Europe steal the show with Cirque du Soleil®

This year is Panasonic’s 100th anniversary and their battery branch, Panasonic Energy, is celebrating with a major image campaign. Agencies around the world pitched their most creative concepts. Strategic B2B marketing agency, ARK Communication, won the project with their ‘Bring Magic Alive’ campaign. Under this magical umbrella, ARK Communication and Panasonic Energy are now launching a partnership with the world-famous Cirque du Soleil

The campaign for battery manufacturer Panasonic Batteries not only had to inspire people, but strengthen the image and increase brand awareness. ARK Communication stood out with their comprehensive proposal that spoke to the consumer’s imagination. This image campaign is not the first time ARK Communication and Panasonic Batteries have joined forces: the two have collaborated on a Spider-Man contest and Angry Birds. ARK Communication also set up an international expedition for Panasonic’s rechargeable battery brand, eneloop, in 2017.

Co-branding with Cirque du Soleil that speaks to the imagination 

As a part of the three-year-long ‘Bring Magic Alive’ campaign, Panasonic Energy Europe will be breathing life into the magic this year via a unique co-branding together with Cirque du Soleil. The battery brand is searching for the participant who puts together the most popular, Cirque du Soleil-inspired show via an online contest, for which ARK Communication completely designed and programmed the systems and website. The participant who can attract the largest audience between 13 June and 28 August will win a trip for two to Montreal (Canada), where you will both visit the Cirque du Soleil headquarters and go see its newest show, ‘Corteo™

Exclusive images and POS materials

You can see exclusive images of the spectacular Cirque du Soleil acts on the website. Participants can ‘buy’ these acts using points they earn by attracting spectators. In order to attract even more participants, ARK Communication has planned an online SEA campaign and Panasonic will provide a push within the physical POS: Cirque du Soleil characters will be lending extra energy to colourful, branded POS materials in over 30 European countries. 

Would you like to know more or do you want to participate?

You can find more info on this website. Potential contest participants can start their Cirque du Soleil-inspired show on the website. The contest runs from 13 June through 28 August 2018.

Ann-Sophie Cardoen Project Manager, ARK Communication

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at

About BBC

BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at 

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