BBN appoints Yves Romestan as Director of Global Affairs

BBN appoints Yves Romestan as Director of Global Affairs

BBN, the world’s B2B agency, has appointed Yves Romestan Director of Global Affairs. Alongside BBN Chairman Clif Collier, the Board and the central team of BBN, Romestan will be responsible for developing innovative, long-lasting partnerships with international and global corporations in Europe, the Americas, Asia and Africa. Romestan will also remain Executive Vice President of ComCorp, Professor of Economics at the European Institute of Business (IEA) and Director of two promising start-ups.

Romestan is recognised for his international career, having worked for numerous multinational companies including Total, Lafarge, Bouygues, and Walgreens Boots Alliance – both in the UK and the US.

 Clif Collier, Chairman of BBN: “We are delighted to welcome Yves to our international management team. Thanks to his extensive experience, international perspective, leadership and energy, he will be an invaluable asset to BBN’s future growth. This great addition to our team further drives our ambition in becoming a truly global player in our industry. BBN is now well structured and positioned and the future is full of incredible opportunities.”

Yves Romestan: “I am pleased to be joining such an auspicious organisation. BBN is growing at an exciting pace with agency-partners having established strong positions in their respective geographies. Moving forward, the aim will be for BBN to shape an attractive alternative to oversized, integrated networks. The market is currently going through massive change, and I’m convinced global corporations will soon consider, and consequently, opt for the hybrid model uniquely offered by BBN.”

BBN is an international agency-owned organisation, which collectively employs more than 1130 B2B specialists throughout 27 countries and 40 office locations. In 2017, BBN’s aggregated revenue was $135 million (+17%). BBN’s philosophy is reflected in that all agency-partners are also equity shareholders, which is appreciated by a portfolio of more than 300 clients in 23 different sectors. 

About Yves Romestan

Romestan has held leadership roles in Marketing and Communications in large international companies, including Total, CEA (the French Atomic Energy Commission), the Banques Populaires Group, Lafarge, Brandt and Bouygues. Having moved to London in 2003, he was successively Director of Corporate Communications at Alliance UniChem, Director of Central Marketing and Communications at Alliance Healthcare (2006-2007), Director of Group Communications at Alliance Boots (2008-2014). Later, he has held the role of Senior Vice President, Communications and International Affairs at Walgreens Boots Alliance Group, which is the world leader in the distribution of healthcare products and services (2014-2017). In December 2017, he became Executive Vice President of the independent European agency ComCorp. Yves is also Professor of Economics at the European Institute of Business (IEA) and a strategic advisor to several start-ups. Graduate of the Paris Institute of Political Sciences and holding a degree in Public Law, he has dual French-British nationality.

About BBN

BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder and sharing the same genuine passion for B2B communications. Working together, BBN’s combined advantage means it significantly influences what can be achieved when a business talks to another business. BBN is proud to stand for full-service capability; spanning strategy, creativity, technology and implementation. Today, BBN has partners in more than 27 countries around the world, who successfully implement international client projects across multiple territories. Our ambitious future plans include global expansion, increasing our reach, with the integration of more agencies, to help more clients. To learn more, go to or follow us on FacebookTwitteror LinkedIn.

About BBN Belgium

ARK Communication has been the Belgian office of BBN since 2012. The agency employs a dynamic team of problem solvers and creative thinkers who help B2B businesses in all aspects of their professional communication. Our portfolio reaches from strategic marketing consulting, concept and design to digital inclusion, (social) content and public relations – both nationally and internationally. More about BBN Belgium at Follow ARK Communication on LinkedIn to find out more on our international approach.

Ann-Sophie Cardoen Project Manager, ARK Communication

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at

About BBC

BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at 

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