eneloop expedition 2100 is ready for take-off

eneloop expedition 2100 is ready for take-off

Five teams of adventurers are now ready to compete in the ‘Facebook challenge’, the first battle in the eneloop expedition 2100. This exciting race will leave only three teams remaining. In the meantime, the successful eneloop European Photo Challenge has come to an end.

eneloop expedition 2100 selects 5 teams for the first challenge
The eneloop expedition 2100 is a 2,100 km trek across Europe in which (eventually) three teams of two individuals compete against each other. Each team follows a European walking route - from Copenhagen (Denmark), Cambridge (United Kingdom) or Poznan (Poland) - to the finishing line in Milan. The teams compete for the first prize, an amount of 21,000 euros to be donated by eneloop (Panasonic) to the charity of their choice.

On 28 April 2017, the 5 teams to be participating in the first challenge were announced. For this first challenge, the teams will have to create the largest possible fan base on their team page on Facebook between 1 May and 1 June. They have also been assigned the challenge of producing a creative movie about their home city and promoting it through social media. The teams are awarded points for the number of likes on their team page, the level of engagement of their fanbase and the creativity of their film. Want to learn more about the teams? Check out the website and Facebook page

Two of the 5 teams will become the back-ups and the remaining 3 teams will be invited to the Initiation Day on 7 June. This is to take place at the location of the concept’s creator, ARK Communication, in Rupelmonde (Belgium). The teams will be welcomed by the organisation (Panasonic Energy Europe and ARK) and sponsors. These include Sparkle (social media displays), Adventure Food (instant meals for outdoor activities), Husky (outdoor specialist), Panasonic and Columbia Sportswear (outdoor clothing).

The teams will receive all of the necessary equipment for their expedition - including demonstrations - as well as tips & tricks to ensure the successful completion of the challenge. The organisations that the teams are affiliated to will be confirmed at the Initiation Day and the winning teams will be presented officially to the public on 22 June. A teaser will be disclosed on the website and on the Facebook page over the coming weeks. Stay tuned!

The eneloop European Photo Challenge was a resounding success
In the meantime, the last eneloop competition - the European Photo Challenge - has now ended. This photo competition revolved around the environmentally friendly eneloop batteries from Panasonic and took place from December 2015 to March 2017. European photographers submitted their favourite nature photographs, associated with a specific theme. The pictures with the most likes were awarded a prize. Participating countries were Belgium, Germany, Denmark, Estonia, France, United Kingdom, Hungary, Italy, Netherlands, Poland, Luxembourg and Malta.

There were a total of 6 editions of the Photo Challenge, each with two winners per country and one first-prize winner. The country winners were rewarded with packages of eneloop batteries, while the first-prize winners received a larger prize (a camera and batteries) and raised money for environmentally friendly organisations. A total of 3,120 photographs were submitted, resulting in 117 lucky winners, and a donation of 40,000 euros by eneloop to charity.


About Panasonic Energy Europe
Panasonic Energy Europe is headquartered in Zellik, near Brussels, Belgium. The company is part of the Panasonic Corporation, a leading global manufacturer of electronic and electrical goods. Panasonic’s vast and lengthy experience in the consumer electronics field has helped make Panasonic the largest battery manufacturer in Europe today. The European production facilities are located in Tessenderlo, Belgium, and Gniezno, Poland. Panasonic Energy Europe supplies ‘mobile’ energy solutions to more than 30 European countries. The company’s diverse product range includes rechargeable, chargers, zinc carbon, alkaline and specialty batteries (such as zinc air, photo lithium, lithium coin, micro alkaline, silver oxide).
For more information, visit: www.panasonic-batteries.com.

About Panasonic
The Panasonic Corporation is a leading company worldwide in the development and manufacture of electronic goods for a wide range of private, trade and industrial uses. Panasonic, based in Osaka, Japan, in financial year ended 31 March 2015 posted consolidated net sales of around 57.28 billion EUR. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.
More information about the company and the Panasonic brand name at www.panasonic.net.

Contact us
Ann-Sophie Cardoen Content & PR Consultant, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
Ann-Sophie Cardoen Content & PR Consultant, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at www.arkbbn.be.

About BBC

BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at www.bbc.be. 

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