eneloop launches ambassadors' tour through Europe

eneloop launches ambassadors' tour through Europe

On 22 June 2018, the eneloop ambassadors’ tour will start touring Europe as a follow-up to last year’s hugely successful eneloop expedition 2100.  During this tour, twelve two-person teams will travel across Europe in twelve weeks with one common goal: to raise €21,000 to support the environment.

The ambassadors’ tour will follow the same principle as last year’s expedition: the promotion of a green and sustainable vision.  The participating teams will, via eneloop and its partners, help to raise awareness using (social) media.  Whilst the principle is the same, the implementation is slightly different: each two-person team will now be an ambassador for one week, after which the torch – or better yet, the ‘battery’ – will be passed on to the next week’s team. The collective goal is to raise €21,000 to support the environment. The ‘green’ organisation that will benefit from the prize will be announced by eneloop before the start of the tour.

Three weekly tasks, one shared charity
Each team must complete three tasks during their ambassador week: to travel from location A to location B using the ‘greenest’ method possible (from a skateboard or bicycle to a horse or something else); complete three challenges set for them; and get as many likes as possible on the shared eneloop ambassadors’ tour Facebook page. For every ‘like’ eneloop will gift €1 to a ‘green’ charity, up to a maximum of €21,000. In total, the twelve teams will cross through thirteen locations during the twelve week period, with the final meeting point in Como.

A green adventure as a prize
The challenge is to travel green, build awareness for sustainability, and raise €21,000 to support the environment. In addition to the unique experience, each team member will get to take home the entire set of trekking gear (like shoes, clothing, and backpacks). Moreover, one team will win a follow-up adventure for two. We’ll find out who the lucky team is after the finale, in which the twelve teams compete against each other with a team video. In Berlin, the winning duo will pass the torch to the next generation.  Together with organizer eneloop they will invite press to present the cheque for the amount of money raised for the green cause.

Would you like to know more or do you want to participate?
You can register between 2 March and 1 April 2018 on eneloopambassadorstour.eu. Be sure to keep an eye on the eneloop ambassadors’ tour Facebook page.


About the previous edition: the eneloop expedition 2100
In the eneloop expedition 2100, three teams competed against each other in a 2,100 km hike through Europe that lasted 120 days. In addition to the hiking, each team had to complete tasks and collect likes on their personal Facebook team pages to earn points. The highest-scoring team that finished on time in Milan won €21,000 for a charity they selected themselves – that was Team Yellow (Simona & Romas) benefiting Čepkeliai-Dzūkija PAN park, a Lithuanian NGO that protects the Dainava forest. The two other teams each earned €2,100 for their sustainable organisation – i.e. Team Red (Michał & Paweł) benefiting Amnesty International and Team Purple (Anders & Kasper) benefiting the Estonian NGO Student Society for Environmental Protection. Each team also received all their gear plus a selection of prizes. Read more about the competition here.

About Panasonic Energy Europe
Panasonic Energy Europe, with its headquarters in Zellik, near Brussels (Belgium), is a part of Panasonic Corporation, a leading provider of electrical and electronic devices. Thanks to Panasonic’s extensive experience in consumer electronics built up over many years, Panasonic has grown into the largest battery manufacturer in Europe. There are production units in Tessenderlo (Belgium) and Gniezo (Poland). Panasonic Energy Europe supplies ‘mobile’ energy in over 30 European countries. There is an extensive product range consisting of rechargeable batteries, chargers, carbon-zinc batteries, alkaline batteries, and specialised batteries (such as batteries for hearing aids, photo lithium, lithium button cells, micro-alkaline, and silver oxide). You can find more information on www.panasonic-batteries.com.

About Panasonic
Panasonic Corporation is one of the world’s major developers and manufacturers of electronic products for private, business, and industrial use. The concern is located in Osaka (Japan) and, on 31 March 2015, had achieved a net turnover of €57.28 billion. Panasonic aims to create a better life and a better world, whereby the company is constantly working on societal development and contribute to all people’s happiness around the world.

For more information about Panasonic and its brands, please visit www.panasonic.com.

Contact us
Julie Post Junior Content & PR Consultant, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
Julie Post Junior Content & PR Consultant, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV

ARK BBN is a strategic B2B marketing agency and the exclusive Belgian partner of BBN International – the world’s B2B agency. With 43 BBN agencies and more than 1,100 professionals in 29 countries, we’re the biggest group of B2B experts in the world. You can count on ARK BBN for all your communication needs, both on a national and international level: from strategic marketing consultancy, concept and design to digital integration, (social) content and public relations. More information on www.arkbbn.be.

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