eneloop supports endangered species with ambassadors’ tour

eneloop supports endangered species with ambassadors’ tour

eneloop has revealed the charity to which it will make out a cheque of up to €21,000 in the eneloop ambassadors’ tour: Aktionsgemeinschaft Artenschutz (AGA). The German charity, which is dedicated to conserving and protecting endangered animal and plant species, has announced to use the donation to protect the endangered cheetah, in collaboration with its partner organization the Cheetah Conservation Fund (CCF). 462 adventurous duos signed up for the “green” relay race; the ambassadors will be selected by the end of May.

After the runaway success of the eneloop expedition 2100, Panasonic organises a follow-up competition to continue to promote sustainability through their eco-friendly eneloop range. They will select the twelve teams who will be travelling Europe as ambassadors of the eneloop brand, inspiring the next generation. The competition will be held in aid of the Aktionsgemeinschaft Artenschutz (AGA), which collaborates with the Cheetah Conservation Fund (CCF) to raise more environmental awareness and assist international cheetah conservation projects.

In the eneloop ambassadors’ tour, twelve two-person teams will cross through thirteen locations during twelve weeks to eventually battle for the grand prize online. They will each have to i) travel with an eneloop battery through Europe using “green” methods only, ii) complete three recurring challenges and iii) raise likes on the eneloop ambassadors’ tour Facebook page.

Only the teams that manage to successfully complete the challenges will be invited to upload a team video to the eneloop website and take part in the grand finale. The ambassadors with the most votes win a travel escape for two as well a ticket to an exclusive event in Berlin, where they will hand a cheque of up to €21,000 to AGA on behalf of eneloop. The exact donation amount depends on the total count of page likes (1 like = 1 euro) on the eneloop ambassadors’ tour Facebook page when the twelfth and last team reaches the final handover point on 14 September.

Would you like to lend wildlife a helping hand?
Donate your “Like” on the eneloop ambassadors’ tour Facebook page. Find out more on the green relay race at eneloopambassadorstour.eu.

About Aktionsgemeinschaft Artenschutz (AGA)
Aktionsgemeinschaft Artenschutz (AGA) e.V. (Action Campaign for Endangered Species) is working for the conservation of endangered animal and plant species and their habitats since 1986. AGA operates internationally to protect and preserve nature, to raise environmental awareness and to prevent the destruction of the livelihood of humans, animals and plants. One of its partner organizations is the Cheetah Conservation Fund (CCF), dedicated to save the cheetah in the wild.


Contact us
Julie Post Project Manager, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
Julie Post Project Manager, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at www.arkbbn.be.

About BBC

BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at www.bbc.be. 

Gelaagstraat 53a
9150 Rupelmonde