Good news for B2B brands: ARK Communication is evolving into ARK BBN

Good news for B2B brands: ARK Communication is evolving into ARK BBN

ARK Communication has been around for 20 years, which is the perfect opportunity to reflect on the trail we have blazed in the past and where we are headed during the next 20 years.

It would be an understatement to say that the world has changed considerably in this time. We have shed our skin a couple of times along the way to continue to grow and stay relevant. For example, we were pioneers in terms of marketing automation and we have been increasingly focusing on B2B marketing.

National and international B2B marketing expert
We have also been a part of BBN Ltd (BBN) – which is now the world’s largest B2B agency – for the past five years and we’ve experienced a major evolution. We are now ready to present ourselves, more strongly than ever, as the B2B marketing expert par excellence for national, and especially international, brands.

Exclusive Belgian partner
As the exclusive Belgian BBN partner and a shareholder, ARK BBN has a team of approximately 15 experts who are well acquainted with the local markets and sensitivities. At the same time, we can rely upon the expertise and experience of over 1,100 colleagues in 27 countries around the world. This combination is unique to be sure and allows us to offer our customers services, the depth and breadth of which are unparalleled. 

We love boring!
So, we are justifiably proud to be launching ARK BBN under the motto ‘We love boring’. Because ‘boring’ brands or products are often much more interesting and challenging than their ‘trendier’ fellow B2Cs. And because they just deserve to have a specialised partner too.

Ann-Sophie Cardoen Project Manager, ARK BBN

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at

About BBC

BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at 

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