Last straight shot of the eneloop expedition 2100 underway

Last straight shot of the eneloop expedition 2100 underway

The last straight shot to Milan is underway: the participants are set to reach the eneloop expedition 2100 finish line on Friday, 20 October. The team with the highest score will receive a cheque for €21,000 for the ecological charity they’re representing in the contest. Upon their arrival, they’ll be able to charge up their batteries with the new series of battery chargers from contest organiser Panasonic Energy Europe.

The European trek for an ecological charity is coming to an end; the hikers in the eneloop expedition 2100 have successfully completed their ‘City Stops’ and are heading down the final stretch to the finish in Milan. They can still boost their scores by beating their competition on Facebook and during the last two duels and ecological challenges. This week, they’ll be posting about life on a competition day on their team pages to give fans a peek behind the scenes of their online expedition journals.

Panasonic Energy Europe will be symbolically launching a new series of eneloop battery chargers just before the contest’s finale. The new range includes three chargers for rechargeable eneloop batteries: a smart charger with LCD screen and USB port, an extra-large charger for 8 AA or AAA batteries, and a compact hiking version with USB connection. The eneloop batteries can be recharged an average of 2,100 times with minimum capacity loss. Earlier this month, the contest organiser issued a special-edition eneloop battery in the expedition’s colours.

Panasonic eneloop will announce the winners on www.facebook.com/eneloopexpedition and www.eneloopexpedition.com on Friday, 20 October.

 

About the eneloop expedition 2100
The eneloop expedition 2100 is a 120-day trek straight through Europe, complete with challenges. The contest is 2,100-km long and owes its name to Panasonic’s sustainable eneloop batteries, which can be recharged an average of 2,100 times. Three different teams coming from the United Kingdom, Poland, and Denmark are duelling for a donation of €21,000 to an environmental organisation of their choosing. The organisations selected by the runners-up each receive a donation of €2,100.

The teams are sponsored by Columbia Sportswear (outdoor clothing), Nordisk (outdoor equipment), Xiro (drones), Fairphone (environmentally friendly smartphones), T-Mobile Austria (mobile phone calling plans), Sparkle (social media displays), Adventure Food (camping meals), Husky (outdoor equipment), and Panasonic (electronic devices and eneloop batteries).

About Panasonic Energy Europe
Panasonic Energy Europe is headquartered in Zellik, near Brussels, Belgium. The company is part of the Panasonic Corporation, a leading global manufacturer of electronic and electrical goods. Panasonic’s vast and lengthy experience in the consumer electronics field has helped make Panasonic the largest battery manufacturer in Europe today. The European production facilities are located in Tessenderlo, Belgium, and Gniezno, Poland. Panasonic Energy Europe supplies ‘mobile’ energy solutions to more than 30 European countries. The company’s diverse product range includes rechargeable, chargers, zinc carbon, alkaline and specialty batteries (such as zinc air, photo lithium, lithium coin, micro alkaline, silver oxide).

For more information, visit: www.panasonic-batteries.com.

About Panasonic
The Panasonic Corporation is a leading company worldwide in the development and manufacture of electronic goods for a wide range of private, trade and industrial uses. Panasonic, based in Osaka, Japan, in financial year ended 31 March 2015 posted consolidated net sales of around 57.28 billion EUR. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.

More information about the company and the Panasonic brand name at www.panasonic.com.

Contact us
Julie Post Junior Content & PR Consultant, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
Julie Post Junior Content & PR Consultant, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
About ARK BBN

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at www.arkbbn.be.

About BBC

BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at www.bbc.be. 




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