Panasonic awards the best ‘Spider’-man a VIP City Trip to New York

Panasonic awards the best ‘Spider’-man a VIP City Trip to New York

In 2017 (8 May to 31 December) Panasonic teamed up with Sony pictures for a major European Spiderman: Homecoming competition. To enter the competition, entrants had to sign up to start their own digital web and were encouraged to invite friends and family by social media to join – and by doing so expand – their web. The person who ‘caught’ the most people in their web, and therefore won the grand prize of a family city trip to New York, was a lucky ‘Spider’ man from Russia.

Panasonic developed the pan European competition to engage with core battery users around the launch of the much-awaited Spider-Man: Homecoming movie. A dedicated website was created in 26 languages to attract participants from all over Europe with Барауля A. from Russia having successfully trapped the most ‘prey’ in his web.

The winner has been awarded with an exclusive four-person city break to New York, the home of Spider-Man. He will enjoy experiences relating to Peter Parker’s life both as a high school student and Spider-Man. He and his family will go on a behind-the-scenes ‘field trip’ to the Museum of Moving Image in Peter Parker’s neighbourhood. Together, they will defeat the ultimate villain in a crime-fighting escape room experience and follow a Spider-Man: Homecoming-inspired stunt masterclass. The lucky four will end their trip with a Spidey-eye view of the city from one of the world’s tallest buildings: the One World Observatory.

Spider-Man themed runner up prizes have been awarded to the entrants with the 2nd to 30th largest webs.

The competition was supported by a wide range of eye catching POS materials and were used in stores all over Europe. The promotion also prominently appeared online on the Panasonic website, on Google ads and through social media.

Panasonic Energy Europe is headquartered in Zellik, near Brussels, Belgium. The company is part of the Panasonic Corporation, a leading global manufacturer of electronic and electrical goods. Panasonic’s vast and lengthy experience in the consumer electronics field has enabled Panasonic to become the largest battery manufacturer in Europe today. The European production facilities are located in Tessenderlo, Belgium, and Gniezno, Poland. Panasonic Energy Europe supplies ‘mobile’ energy solutions to more than 30 European countries. The company’s diverse product range includes rechargeable cells, chargers, zinc carbon, alkaline and specialty batteries (such as zinc air, photo lithium, lithium coin, micro alkaline, silver oxide). For more information, please visit:  

The Panasonic Corporation, based in Osaka Japan, is a leading company worldwide and concerned with the development and manufacture of electronic goods for a wide range of private, trade and industrial uses. In the financial year ended 31 March 2016, Panasonic posted consolidated net sales of around 61 billion EUR. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe. Panasonic will celebrate its 100th anniversary in 2018. More information about the company and the Panasonic brand name at

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Ann-Sophie Cardoen Project Manager, ARK Communication
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
Ann-Sophie Cardoen Project Manager, ARK Communication
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at

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BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at 

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