Panasonic brings magic alive with an amazing Cirque du Soleil® contest

Panasonic brings magic alive with an amazing Cirque du Soleil® contest

Panasonic Energy have teamed up with Cirque du Soleil for a major European promotional partnership as part of its 2018 Bring Magic Alive campaign. The exclusive promotion, which is featured on-pack, is designed to engage with core battery users by getting them to create their own online Cirque du Soleil show.  The fan that can attract the largest audience to their online show will win a trip to the international headquarter for Cirque du Soleil and tickets to the show CORTEO by Cirque du Soleil in Montreal, Canada.

Breathtaking Cirque du Soleil footage
To enter the competition, fans will need to visit the Panasonic Cirque du Soleil website. The website will feature exclusive footage of some of the most spectacular acts ever performed by Cirque du Soleil artists, and participants are encouraged to invite family and friends to come and watch (via email or social media). As they acquire new ‘spectators’ they will receive points which they can trade for new acts to make their show even more breath-taking.  The show with the most ‘spectators’ will win a trip for two to CORTEO by Cirque du Soleil in Montreal.

Powerful POS materials
The contest across 30 European countries will be supported with a wide range of dynamic POS materials. Packs for the promotion will be available from May 2018, and feature images of the Cirque du Soleil characters for maximum on shelf impact. The characters call upon European consumers to bring the magic alive by power their own show via the Panasonic Cirque du Soleil contest website.

A powerful alliance
As an official partner of CORTEO by Cirque du Soleil, Panasonic will provide the battery power needed to bring Cirque du Soleil to life, helping power both lighting and audio equipment. The partnership with Cirque du Soleil will help to widen Panasonic’s appeal and build awareness and engagement for its extensive battery range.  It will form a core pillar of Panasonic’s Bring Magic Alive campaign, which run will throughout year.

The Panasonic Cirque du Soleil contest will run from June 13 through to August 28, 2018. CORTEO will premiere in December in Montreal, Canada and so keep an eye on the contest website if you do not want to miss out on the show!

Ann-Sophie Cardoen Project Manager, ARK Communication
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at

About BBC

BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at 

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