Panasonic celebrates a century of reliability

Panasonic celebrates a century of reliability

Panasonic celebrated its 100th anniversary on Wednesday 7 March. The leading manufacturer of electronic goods has been contributing to ‘a Better Life, a Better World’ ever since 1918. In honour of the anniversary, Panasonic Energy continues with the roll-out of its new global battery packaging which highlight the brand values of quality, reliability and innovation.

Panasonic batteries are made in 19 facilities in 13 different countries. Since its foundation in 1918, Panasonic has sold its’ batteries in 120 countries and produced over 210 billion batteries, which if put together in a line would equal a distance of 10,500,000 km or 13 times to the moon and back! After 100 years of innovation, Panasonic aspires to continue helping society progress through the development and improvement of high-quality batteries.

New global design
Following last year’s launch of the global alkaline battery packaging design, Panasonic plans to redesign the packaging on its Specialist, Zinc and Rechargeable battery ranges to help the consumer choose the right battery for their needs. The new packaging focuses on the key sales points and the ranges are clearly differentiated by colour. In addition icons are used to indicate which appliances the batteries can power, and a reference code has been added to the coin cell packs. As part of the revamped packaging Panasonic has visualised the sun to reflect its innovative brand value and a forward view of the future of energy.

100 years of innovation
Panasonic was founded in Japan in 1918 by Konosuke Matsushita. He launched the company’s first battery lamp in 1923, and soon after developed the first dry batteries. In 1979, Matsushita established its subsidiary currently known as ‘Panasonic Energy’ to become the world’s leading comprehensive battery manufacturer. Since then, Panasonic has continued to extend the limits of what is possible leading to the release of the sustainable eneloop battery in 2005 and the EVOLTA alkaline battery range in 2008. By 2018, Panasonic is perceived as the leading global manufacturer of batteries for Consumer Electronics, Homes, the Automotive Industry and B2B Solutions.

Further product innovations will be revealed by Panasonic Energy Europe during May this year.

Panasonic Energy Europe is headquartered in Zellik, near Brussels, Belgium. The company is part of the Panasonic Corporation, a leading global manufacturer of electronic and electrical goods. Panasonic’s vast and lengthy experience in the consumer electronics field has enabled Panasonic to become the largest battery manufacturer in Europe today. The European production facilities are located in Tessenderlo, Belgium, and Gniezno, Poland. Panasonic Energy Europe supplies ‘mobile’ energy solutions to more than 30 European countries. The company’s diverse product range includes rechargeable cells, chargers, zinc carbon, alkaline and specialty batteries (such as zinc air, photo lithium, lithium coin, micro alkaline, silver oxide). For more information, please visit:  

The Panasonic Corporation, based in Osaka Japan, is a leading company worldwide and concerned with the development and manufacture of electronic goods for a wide range of private, trade and industrial uses. In the financial year ended 31 March 2016, Panasonic posted consolidated net sales of around 61 billion EUR. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe. Panasonic will celebrate its 100th anniversary in 2018. More information about the company and the Panasonic brand name at

Contact us
Ann-Sophie Cardoen ARK Communication
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
Ann-Sophie Cardoen ARK Communication
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at

About BBC

BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at 

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