Panasonic teams up with Spider-Man: Homecoming

Panasonic teams up with Spider-Man: Homecoming

Panasonic Energy Europe announces that it is joining forces with the new Spider-Man: Homecoming movie in an exclusive European co-promotion campaign. As part of the agreement, Panasonic will organise an interactive online competition: whoever builds the biggest online web wins a city trip to New York.

Spider-Man welcomes winners to his hometown
To enter the competition, contestants sign up to start their digital web on Panasonic then encourages them to invite friends and family (via email or social media) to join – and by doing so expand – their web. The person who “catches” the most people in his/her web will win a city trip to New York for 4 people. Runners-up receive several fun Panasonic/Spider-Man: Homecoming-themed prizes.

In most European countries, the Spider-Man: Homecoming movie premiere is scheduled for 6 and 7 July 2017. The online competition will run from 8 May through 31 December 2017. Read more about the competition rules here.

Expanding the web
The competition is supported by a wide range of eye-catching POS materials to be used in stores in more than 30 European countries. All Panasonic/Spider-Man: Homecoming co-branded, attention-grabbing POS materials feature a dynamic image of the Spider-Man character alongside the Panasonic logo and images of Panasonic batteries, as well as a call to action for the competition and the movie.

Dedicated packs
Packaging for Panasonic batteries is also illustrated with the Spider-Man: Homecoming theme. Each pack features Spider-Man in an energetic pose (with his hometown of New York in the background) as well as the corresponding logos and an invitation to join the competition. Moreover, each Spider-Man: Homecoming-themed pack of Evolta, Pro Power and Everyday Power batteries comes with a special advantage of free batteries.

As is standard for all Panasonic battery packs, the basic principles for the design concept are customer convenience and transparency, which is shown in the clear communication on the product (size and quantity) and by depicting possible appliances to use the batteries for. Packs look both modern and dynamic, and there is a clear colour distinction between the different types.

Both endowed with superpowers, it’s no surprise that Spider-Man is a perfect match for Panasonic batteries. The co-branding with the energetic hero helps Panasonic appeal to a wide audience and thus significantly increases consumer awareness of its extensive range of advanced battery solutions.

Panasonic Energy Europe is headquartered in Zellik, near Brussels, Belgium. The company is part of the Panasonic Corporation, a leading global manufacturer of electronic and electrical goods. Panasonic’s vast and lengthy experience in the consumer electronics field has helped make Panasonic the largest battery manufacturer in Europe today. The European production facilities are located in Tessenderlo, Belgium, and Gniezno, Poland. Panasonic Energy Europe supplies ‘mobile’ energy solutions to more than 30 European countries. The company’s diverse product range includes rechargeable, chargers, zinc carbon, alkaline and specialty batteries (such as zinc air, photo lithium, lithium coin, micro alkaline, silver oxide). For more information, visit:

The Panasonic Corporation is a leading company worldwide in the development and manufacture of electronic goods for a wide range of private, trade and industrial uses. Panasonic, based in Osaka, Japan, in financial year ended 31 March 2015 posted consolidated net sales of around 57.28 billion EUR. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.
More information about the company and the Panasonic brand name at

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. For additional information, go to

A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming.  Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.

Spider-Man: Homecoming stars Tom Holland, Michael Keaton, Jon Favreau, Zendaya, Donald Glover, Tyne Daly with Marisa Tomei and Robert Downey Jr.

Spider-Man: Homecoming is directed by Jon Watts.  The screenplay is by Jonathan Goldstein & John Francis Daley and Jon Watts & Christopher Ford and Chris McKenna & Erik Sommers, from a Screen Story by Jonathan Goldstein & John Francis Daley, based on the Marvel Comic Book by Stan Lee and Steve Ditko.  The film is produced by Kevin Feige and Amy Pascal and executive produced by Louis D’Esposito, Victoria Alonso, Patricia Whitcher, Jeremy Latcham and Stan Lee.

Contact us
Ann-Sophie Cardoen Content & PR Consultant, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
Ann-Sophie Cardoen Content & PR Consultant, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV

ARK BBN is a strategic B2B marketing agency that provides national and international communication services for clients that include Panasonic Batteries, Ceres, Atlas Copco, Tolon and Eternit, ranging from strategic marketing advice, concepts and designs to digital integration, social and other content, as well as public relations. The company was established in 1999 by Ben Verleysen. More information can be found at

About BBC

BBC is synonymous with B2B communication in Belgium. It all began in 1983, with a communication project for Flanders Technology International - in Ghent. Over the years, the company developed into an advertising firm specialising in B2B communication with a focus on strategy, creativity and technology. ‘Always a pleasure to work with’ is the company’s motto, not only for clients, but also its own staff members. BBC provides B2B communication services for companies like Samsung, Tempo-Team, Thermo King, Brussels Airport and DS Smith. Since relocating from Kontich to Mechelen three years ago, the company has grown by more than 70% and now has 43 specialists on its payroll. Today, BBC is headed by two managing partners who took over the company by way of an MBO in 2009, namely Jordan Audenaert and Anton Loos. More information can be found at 

Gelaagstraat 53a
9150 Rupelmonde